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ICE: The first of its kind App that’s got your back

To call for help, simply press the emergency button or, if you have a smartwatch, just shout your predetermined safe word. The ICE disc will then strobe red and buzz – telling you the call for help has been recognised.

ICE will then do three things:


1.       Alerts nearby ICE users to come and help them by sharing the distressed person’s exact location

2.       Automatically sends a text message to emergency services, with the location and mobile number

3.       Sends a text message to pre-designated ICE contacts (they don’t need to be members of the platform). This alerts them that help is needed and includes a web link revealing an exact location

When help is on the way, the ICE disc strobes white, and the buzz changes pattern.

The brainchild and founder of London’s School of Communication Arts in Brixton, Marc Lewis, gained inspiration for the ICE system after he was concerned for the well-being of his students – many of whom walk home at night. Marc then worked with some of his students and the country’s top design, marketing, PR and engineering agencies, to produce a stylish, robust device.


Marc said: “My students’ and family’s safety is a primary concern. It’s nice to know you have a friend. Even if it’s just for the walk home.

“ICE lets everyone from friends, family and emergency services know if they are in trouble instantly so we can help.

“ICE harnesses the power of technology as a force for good – potentially helping to make neighbourhoods safer through ‘crowd-sourced’ security’.

“We wanted to design something that is OS agnostic, works with almost every mobile and is affordable for all, without sacrificing design. We’re thrilled to have got this far, and are confident ICE will flourish when it launches on Indiegogo next month.”

ICE launches on Indiegogo in October and starts at £20. It is compatible with all Apple devices and most Android devices, and requires just a phone signal and internet connection to function. The disc comes with an easily replaceable battery that will last up to a year, and will send a notification to your phone when it needs changing.

Free access to the platform for 1-year is included in the price of the ICE Disc, and won’t be any more than £2 per month thereafter. Early bird buyers will get up to 5 years of membership for free.

To register interest, sign up for the beta and find out more information on ICE, please click here


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