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New life saving babygrow to put parents’ first aid fears to bed


The design

The colourful garment features a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing after they have called for an ambulance. Furthermore, there are clear instructions on the collar of the babygrow and on the tag to help parents remember what to do.  The clever babygrow will strengthen parents’ first aid knowledge each time it’s worn, washed and handled.

 

Sue Killen, CEO of St John Ambulance, says: ‘Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of parents.

 

‘We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way. Pick one up on the 13 October or keep an eye out for giveaways if you can’t make it instore.’

 

Michelle McEttrick, Group Brand Director, Tesco, says: ‘We're delighted to be supporting St John Ambulance in bringing this lifesaving lesson to parents - a perfect example of Every Little Helps.’

 

Mummy backing

Mum Alex McHugh, aged 33 from Wigan, saved her son Joel’s life after he stopped breathing at just seven weeks old when the family were getting into the car after the school run. Alex only knew what to do after she had seen a St John Ambulance baby CPR advert just a day prior to the incident.

The terrifying incident came after Joel was antenatally diagnosed with CCAM, (congenital cystic adenomatoid malformation) a foetal lung lesion which required surgery whilst Alex was still pregnant with Joel, and a high risk surgery at three days old to remove most of his left lung.

Alex is now encouraging others to save lives by backing the babygrow.

Alex said: ‘To have CPR advice on an everyday item like a babygrow will be so helpful to parents and will highlight the importance of learning baby first aid so they can be prepared in an emergency like I was. It’s every parent’s worst nightmare that their child will stop breathing and this easy to understand advice can be the difference between a life lost and a life saved.’

Life saving campaign

This latest campaign by the charity is a follow up from the high profile Nursery Rhymes Inc. campaign, released in January 2016, seen by parents like Alex. The campaign involved a video aimed at making baby CPR easy to remember for parents through nursery rhyme stars and song.

To watch the video so more parents know what to do and find out other ways to help a baby visit www.sja.org.uk/babygrow

 




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