As a parent if there’s one mobile phone App you need then this is it!
National charity, Caudwell Children, has been unveiled as the official partner of a revolutionary new mobile phone App designed to minimise the time a child can go missing for and therefore reducing the risk of that child being harmed, either accidentally or on purpose.
Caudwell Children were approached by social entrepreneur and the co-developer of the ‘Lost Kidz’ application, Stephen Fern, to promote the alert system and assist in building a nationwide community of people able to launch a search at a moment’s notice.
Trudi Beswick, Chief Executive of Caudwell Children, commented: “As a children’s charity, the wellbeing of children is at the heart of everything we do and therefore Stephen’s idea made complete sense and we are delighted to be helping him spread the word.”
"As a father of six and having experienced the trauma of losing one of my children for a terrifying 30 minutes, I knew I had to take advantage of technology to harness the power of our own communities," said Stephen Fern , CEO of Appiness Ltd. and co-creator of Lost Kidz. "While we hope no one ever has to send out an alert, if every parent and carer has Lost Kidz on their phones, they can guarantee an entire community will be looking for their child in the awful event they do ever need to use it."
The partnership with national charity Caudwell Children follows the successful launch of the technology in the United States, for which developers worked with the American Humane Association, one of the most highly respected charity organizations in the U.S.
Mrs Beswick, herself a parent of two young children, continued: “As a parent and a professional I am passionate about making Lost Kidz a part of our daily lives; like Home Insurance, it hopefully sits unused but at the same time providing vital reassurance that in the event of an emergency help is close at hand.”
Lost Kidz and Caudwell Children are urging everyone to spread the word and create safer communities around the world. Anyone who wishes to join the movement can download Lost Kidz from iTunes.
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